Connect with us

United Kingdom

luxury brand initiatives #luxury #brand #initiatives

Published

on

He Natale it is a suspended time, in which reality is masked symbols and rituals. An ode to white snow, to illuminations which transform cities into ephemeral settings, into daily rituals renewed every year. Inevitable, in this theater of wonder, is the rush for gifts, which have become a tangible measure of affection: small material signs called to give shape to often complex feelings. And in a world saturated with objects – where everything seems to already exist and nothing is really necessary – the most magical time of the year becomes a valuable opportunity for brands. A strategic threshold to activate stories, build desires, introduce experiences multisensory and amplify your identity thanks to designer packaging, special editions and even edible architecture. Thus, Christmas is transformed into a privileged stage of contemporary commercial seduction.

Fashion Strategies at Christmas

Not only children, but also adults – and even some agnostics – continue to believe in Christmas. And for years, punctual like a liturgy, the celebration also comes to the bedside fashionwho anticipated very profitable room for maneuver on the December calendar. If before the start of the new millennium I Christmas gifts the most purchased were mainly bags and accessories, today the fashion sector maintains its lead, but is changing strategy. Houses are no longer limited to “being under the tree”, but construct desirability through new languages, often transversal, which undermine the traditional logic of luxury.

Preparation for Christmas starts in Novemberwith dreamlike advertising campaigns and previews of irresistible products ranging from beauty to food. Moreover, the exponential increase in prices recorded over the last two years has inevitably pushed the middle class – once ready to invest in an expensive accessory for a significant gift – to settle for a branded lipstick, a bow-tie candy or an Advent calendar to continue living. the dream. Not only are luxury brands moving towards more “accessible” sectors, but they are investing more and more in marketing and the creation of experiences. The gift is then no longer just an object, but also a sensory or cultural experience: a ticket for an exhibition – of the Dior retrospective in its Gallery from Paris to the Louis Vuitton Foundation exhibitions — or privileged access to the brand’s archives. This is the case of Armani/Silos, where it is possible to book an hour of digital consultation in the magnificent space desired by King Giorgio in Milan.

Luxury city tours for Christmas

For those who like to discover the city during the holidays, the most famous brands create real luxury city toursinstalling windows and lighting in the most emblematic stores, which become places of pilgrimage. In Milan, Bulgari sign the Christmas tree; Ferragamo inaugurates a very fascinating ice rink in Winter Village of the Hotel Portrait; Louis Vuitton sets up enchanted rides in the heart of Paris on which you can ride; Loro Piana transform the spaces of Harrods in London with the Workshop of Wonders; Gucci signs an immersive snow globe installation in Miami’s Design District. It’s impossible not to photograph and share all of this on social networks, arousing curiosity and desire, to the point that people include these stages in their walks, or even organize one-off days. In this way, the public can get closer to otherwise exclusive worlds, savoring their atmospheres, details and suggestions. The result is a generalized experience, in which luxury does not remain confined to boutiques or private events, but is transformed into collective participation, shared imagination and amplified desire.

Fashion packaging at Christmas

It is therefore clear that the sensory aspect has become the new keystone of brand Christmas communication. It is no longer just a question of satisfying the sight, but of involving all the other senses. Today, fashion is not limited to aesthetics: it can be touched, thanks to packaging which affects thecollectible; we smell it with Jacquemus ginger candles or Loewe incense; you can listen to it, with playlists designed for special moments; it can be carefully observed through films and thematic campaigns, such as those of Prada and Louis Vuitton for the end-of-year holidays; and you can even taste it, thanks to limited edition treats and sweets.

But that’s not all. In the sections Christmas specially created on the websites of fashion houses appear in full ready-made lists for him and herboxes with designer packaging, customizable cards and above all games to unbox under the tree. Bottega Veneta has created the most expensive Jenga ever, with blocks of walnut wood kept in a woven calfskin box; Miu Miu instead offered a branded UNO card gamefollowing the idea of ​​Dolce&Gabbana, Pucci, Hermès and Fendi who had already put them on the market. There’s no shortage of reinterpreted gaming classics either: Dior offers an elegant Backgammon, while Balenciaga collaborated with Hasbro for an exclusive version of Monopoly. All desirable products, designed to enter homes and be remembered, intercepting a shared imagination that reaches its peak during the Christmas period. And among the refined packaging, sensory experiences and collectible games, panettone and edible delicacies cannot be missing: small objects of desire which, although intended for taste, become storytelling tools capable of transforming each bite into a moment of shared luxury.

Gourmet initiatives from fashion brands for Christmas

Between convivial moments and moments of celebration, the taste becomes the protagonist. Panettone, nougats and chocolates become small ambassadors of the style and history of the brands, capable of elevating the table to a true scene of luxury, creativity and celebration. Family stories mingle with the refined flavors of these end-of-meal dishes which conclude sacred moments. And every detail, from the packaging to the shopping experience, contributes to building an ambitious and overarching narrative, in which even a perfectly tied bow or the leaven of a panettone becomes part of the story. From classics to the most innovative, panettoni remain the undisputed protagonists of the holidays. Etro, for example, creates a panettone in collaboration with the starred restaurant Aimo e Nadia: a limited edition with double-rising saffron and chocolate flavor, kept in a satin metal box, decorated with the Paisley floral print from the Etro Holiday 2025 collection, and intended to become a functional and decorative object once the dessert is finished. Moschino is no different, wrapping its panettone – enriched with golden raisins, candied Italian orange and Tahitian vanilla, made with Martesana – in gold foil. Two Milanese excellences, united by the values ​​of Italianness, creativity and attention to detail, with a Gold chocolate glaze that gives a jeweled, precious and luminous effect.

Christmas? Make way for luxurious fashion panettoni

Armani by Guido Gobino offers a panettone covered in 63% dark chocolate. The square tin box, with a leather-effect texture and steel-colored details in the corners, is reminiscent of trunks used as suitcases. To complete the packaging, a silver ribbon with platinum stitching and a contrasting printed logo. You can’t miss the traditional panettone from the famous Gucci Osteria by Massimo Bottura, placed in a refined tin box decorated with the unique Herbarium motif. Collaboration with big names in Italian cuisine it now seems a sine qua non condition for leaving your mark. Similarly, Iginio Massari, for The Bridge, packs a sublime panettone in a journaled and numbered Tuscan leather box: there are only four hundred pieces available. The one who went beyond panettone is Dolce&Gabbana, who directly thought of a holiday market in the heart of New York. The iconic Sicilian cart comes to life among the sumptuously decorated trees and panettone made in collaboration with Fiasconaro. In this vast range, any gift you choose to offer or treat yourself – whether for the table or for everyday life – becomes a small gesture of luxury and attention, because Christmas remains a time when desire and wonder merge, celebrating the pleasure of giving and sharing.

Marta Melini

Recommended books:

(Thanks to Amazon affiliation, Artribune receives a small percentage of your purchases)

Artribune is also on Whatsapp. Just click here to subscribe to the channel and always be updated



Source link

Continue Reading

News & Knowledge / Facts

Trump: Ukraine peace deal ‘closer than ever’ | News, Sports, Jobs #Trump #Ukraine #peace #deal #closer #News #Sports #Jobs

Published

on

By

President Donald Trump and Ukrainian President Volodymyr Zelensky shake hands at the start of a joint news conference following a meeting at Trump’s Mar-a-Lago club, Sunday, Dec. 28, 2025, in Palm Beach, Fla. (AP Photo/Alex Brandon)

PALM BEACH, Fla. (AP) — Ukraine and Russia are “closer than ever” to a peace deal, President Donald Trump said Sunday as he hosted Ukrainian President Volodymyr Zelenskyy at his Florida resort.

He acknowledged, however, that the negotiations are complex and could still fail, leaving the war to drag on for years.

The president’s statements came after the leaders met for talks following what Trump called an “excellent” 2 1/2 hours of telephone conversation with Russian President Vladimir Putin, whose invasion of Ukraine sparked the war nearly four years ago.

Trump said he believed Putin still wanted peace, even as Russia launched a new round of attacks on Ukraine while Zelensky flew to the United States for the latest round of negotiations.

“Russia wants to see Ukraine succeed,” Trump said at a late afternoon news conference as he stood alongside Zelensky after their meeting. He repeatedly praised his counterpart as “courageous”.

Both Trump and Zelensky acknowledged that thorny questions remain, including whether Russia can retain the Ukrainian territory it controls, as well as security guarantees for Ukraine to ensure it is not invaded again in the future. After their discussion, they convened a large group of European leaders, including Ursula von der Leyen, president of the European Commission, and the leaders of Finland, France, Germany, the United Kingdom and Poland.

Zelensky said Trump had agreed to host European leaders again, possibly at the White House, sometime in January. Trump said the meeting could take place in Washington or “somewhere.”

Zelensky thanked Trump for his work. “Ukraine is ready for peace,” he said.

Trump and Putin will talk again

Trump said he would follow the meeting with another call to Putin. Earlier on Sunday, Putin’s foreign affairs adviser, Yuriy Ushakov, said the Trump-Putin call was initiated by the American side and was “friendly, benevolent and pragmatic.” Ushakov said Trump and Putin agreed to speak again “quickly” after Trump’s meeting with Zelensky.

But Ushakov added that a “bold and responsible political decision is needed by kyiv” on the bitterly contested Donbass region in eastern Ukraine and other disputed issues for there to be a “complete cessation” of hostilities.

Both leaders identified the choice of the future of the Donbas region as a major sticking point.

Trump said the sides were moving closer to a deal. “It’s a very difficult issue but one that I think will be resolved,” he said.

Zelensky said: “Our attitude is very clear. That is why President Trump said that this is a very difficult issue and, of course, we have different positions on this with Russia.”

However, Trump said he still believed Putin was “very serious” about ending the war, even as Russia continued to strike targets in Ukraine while Zelensky traveled to the United States. Trump said: “I think Ukraine has also launched some very powerful attacks. »

He raised the possibility that the negotiations could still fail.

“In a few weeks we’ll know one way or the other, I think,” Trump said. “We might have something where something you don’t think about is a big thing and breaks it. Look, this was a very difficult negotiation. Very detailed.”

The meeting between Trump and Zelensky underscored the apparent progress made by Trump’s top negotiators in recent weeks, as the sides exchanged draft peace plans to end the fighting. Zelenskyy told reporters Friday that the 20-point draft proposal discussed by negotiators was “about 90 percent ready” — echoing a figure and optimism expressed by U.S. officials when Trump’s chief negotiators met with Zelenskyy in Berlin this month.

During recent negotiations, the United States agreed to offer Ukraine certain security guarantees similar to those offered to other NATO members. The proposal comes as Zelensky says he is ready to abandon his country’s candidacy for the security alliance if Ukraine benefits from NATO-like protection, intended to protect it against future Russian attacks.

“Intensive” weeks to come

Zelensky also spoke on Christmas Day with US special envoy Steve Witkoff and Jared Kushner, Trump’s son-in-law. The Ukrainian leader said they discussed “some substantive details” and warned that “there is still work to be done on sensitive issues” and that “the coming weeks could also be intense.”

The US president has worked to end the war in Ukraine for much of his first year in office, venting anger at both Zelensky and Putin while publicly acknowledging the difficulty of ending the conflict. Gone are the days when, as a candidate in 2024, he boasted of being able to resolve fights in a day. Indeed, on Sunday, Trump spoke several times about the complexity of the negotiations.

After welcoming Zelensky to the White House in October, Trump demanded that Russia and Ukraine stop fighting and “stop at the battle line,” implying that Moscow should be able to hold on to the territory it captured from Ukraine.

Zelensky said last week he would be ready to withdraw his troops from Ukraine’s eastern industrial heartland as part of a plan to end the war, if Russia also withdrew and the area became a demilitarized zone monitored by international forces.

Putin wants Russian achievements to be preserved, and more

Putin has publicly stated that he wants all areas of four key regions that have been captured by his forces, as well as the Crimean peninsula, illegally annexed in 2014, to be recognized as Russian territory. He also insisted that Ukraine withdraw from some areas of eastern Ukraine that Moscow’s forces have not captured. Kyiv has publicly rejected all these demands.

The Kremlin also wants Ukraine to abandon its NATO candidacy. He warned that he would not accept the deployment of troops from the military alliance and that he would consider them a “legitimate target”.

Putin also said Ukraine must limit the size of its army and grant official status to the Russian language, demands he made from the start of the conflict.

Ushakov told business daily Kommersant this month that Russian police and national guards would remain in parts of Donetsk – one of the two main regions, along with Luhansk, that make up the Donbass region – even if it became a demilitarized zone under a possible peace plan.

Ushakov warned that trying to reach a compromise could take a long time. He said U.S. proposals that took Russian demands into account had been “worsened” by changes proposed by Ukraine and its European allies.

Trump appeared somewhat receptive to Putin’s demands, saying the Russian president could be persuaded to end the war if kyiv agreed to cede Ukrainian lands in the Donbas region and if Western powers offered economic incentives to bring Russia back into the global economy.




Source link
#Trump #Ukraine #peace #deal #closer #News #Sports #Jobs

Continue Reading

News & Knowledge / Facts

Households urged to spend Boxing Day using up Christmas leftovers #Households #urged #spend #Boxing #Day #Christmas #leftovers

Published

on

By

Households have been urged to spend Boxing Day using leftovers from Christmas dinner, as figures suggest food waste will cost a family of four an average of £1,000 this year.

Households are expected to throw away around 85,000 tonnes of edible Christmas food this festive period alone, according to estimates from the Waste and Resources Action Program (Wrap) and the Office for National Statistics.

Some 16 million tonnes of CO2 are generated by UK households each year from wasted consumable food and drink, Wrap said.

A third of all the food we grow is wasted, and this is especially evident at Christmas

Catherine David, Managing Director of Wrap

Throughout the year, almost 40% of food waste is due to it not being used on time – either because people think the product smells bad or looks bad, or because it is past its original date, according to a study carried out for the organization.

Every year, UK households throw away 480,000 tonnes of potatoes, or 41% of all potatoes purchased.

Wrap urged households to keep potatoes – and all other uncut fruit and vegetables, except onions, bananas and whole pineapples – in the fridge at 5C or below.

He also reminded consumers that food past its expiration date is safe to eat for days, months, or even years afterward, and that people should use their own judgment in deciding whether their food is edible.

However, “use by” labels refer to safety and foods should not be consumed after this date.

Catherine David, chief executive of Wrap, said: “A third of all the food we grow is wasted, and this is particularly visible at Christmas, a time when we want to have a feast, but at the same time household budgets are particularly strained.

“We can stretch our money further and protect our planet’s precious resources this Christmas by making sure we make the most of our leftovers and following Love Food Hate Waste’s simple tips and tricks to ensure we love our food, hate our waste and get as much food on people’s plates and bellies as possible.”

Circular Economy Minister Mary Creagh said: “More than half of food waste happens in our homes, so reheating extra roasts and making the traditional turkey curry can save money and reduce carbon emissions.

“With the Government’s £13.5 million in grants to food charities to redistribute 19,000 tonnes of surplus food from farms, small changes can help the Christmas food shop go further and end up in the freezer and not the food waste basket.”

The focus on food waste comes as appliance brands launch built-in AI tools to help consumers use the contents of their fridges and freezers.

Hisense’s ConnectLife app now includes Dish Designer, which uses AI to create personalized recipes from the contents of its fridges and freezers – a feature similar to Samsung’s Bespoke AI fridge-freezers which have touchscreens that generate recipes, largely by scanning what’s inside the fridge.

Hisense Dish Designer feature (Hisense/PA)Hisense Dish Designer feature (Hisense/PA)
Hisense Dish Designer feature (Hisense/PA)

Hisense’s Dish Designer can customize recipes based on household dietary needs, and members can add products in the refrigerator and cupboards to an “inventory,” which is used to generate recipes.

Hisense said around 30,000 recipes have been generated in total across Europe since Dish Designer launched in May.

Of these, approximately 12,000 revenues were generated in the United Kingdom.

Leftover Wrap Recipes can be found online at 20 Tasty Recipes to Use Up Christmas Leftovers from Love Food Hate Waste.



Source link
#Households #urged #spend #Boxing #Day #Christmas #leftovers

Continue Reading

News & Knowledge / Facts

Jimmy Kimmel delivers dark Christmas message: ‘Tyranny is on the rise’ #Jimmy #Kimmel #delivers #dark #Christmas #message #Tyranny #rise

Published

on

By


Channel 4

Jimmy Kimmel delivered a Christmas message broadcast to the United Kingdom in which he told Britons: “Tyranny is on the rise here. »

Channel 4 asked Kimmel to deliver ‘alternative’ speech to air after King’s Christmas Day remarks Charles III on the BBC. Kimmel was briefly suspended in September after remarks he made about the man accused of killing a conservative influencer. Charlie Kirk. Trump welcomed the suspension and last month called for Kimmel to be taken off the air permanently.

In his remarks to the British public, the host of Jimmy Kimmel Live! president accused Donald Trumpwhom he called “King Donny VIII”, for wanting to “silence me because I don’t adore him the way he loves to be adored”. Kimmel celebrated his return to the airwaves by saying, “We won, the president lost and now I’m back on the air every night.” »

Trump has long criticized Kimmel and other late-night hosts. This week, the president called Late at night host Stéphane Colbert “a dead man walking” and said CBS should “put him to sleep now.”

“From the free press to science to medicine to judicial independence to the White House itself, we are in a real mess,” Kimmel said before apologizing to British viewers for Trump. “Don’t abandon us.”

The host told the British audience that the United States will need “about three years” to recover, the same amount of time left in Trump’s second term.

“I want you to know that we’re not all like him, we’re not all like that,” he added. “It might not seem like it, but we love you guys.”



Source link
#Jimmy #Kimmel #delivers #dark #Christmas #message #Tyranny #rise

Continue Reading

Trending